 |
 |
||||||
 |
 |
 |
|
||||
 |
 |
 |
 |
 |
|
||
 |
|
||||||
 |
 |
|
|||||
Understanding How All ventures, by definition, face risk. Successful technology ventures create value — that is, they serve needs and create useful artifacts — through a combination of factors that can include an accurate evaluation of market potential, timely product development, sufficient capital, skillful choices when confronting obstacles, and, good fortune in those areas that one cannot control, such as market and technology uncertainty. Several years ago, members of the AMC Research Collaboration realized that ventures based upon the commercialization of advanced materials face unique obstacles and other factors that influence their possible success. Conventional models of value creation in other industries and sectors cannot comprehensively describe how advanced materials ventures create value — the explanatory factors simply do not translate with consistent reliability and applicability. |
 |
We first proposed a new model for value creation by advanced materials ventures in a paper we published entitled “Commercializing Generic Technology: The Case of Advanced Materials Ventures” (E. Maine & E. Garnsey, Research Policy, 2006, vol. 35, issue 3). Since then, we have applied our unique model to 43 different applicable ventures, and have been actively tracking its efficacy. We intend to publish our newest findings later in 2008; to date, we are pleased to report that the model has been verified through this empirical testing. Meanwhile, we invite you to read our 2006 paper, which details the basis of our work, and explains the model depicted above. Download “Commercializing Generic Technology: The Case of Advanced Materials Ventures” (PDF)… |
|
 |