Succeeding with New Materials
A Comprehensive Guide for Assessing Market Potential

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Trying to assess market potential for an advanced material? Succeeding with New Materials (University of Cambridge) — by AMC Research Collaboration's Dr. Elicia Maine and Dr. Mike Ashby — is the only step-by-step guide of its kind.

Whether you’re an investor, a policy maker, an industry professional, or anyone with an interest in advanced materials, this book is an indispensable resource — and is now available in hardcopy, or as an instantly downloadable eBook.

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A printed and shipped hardcopy of Succeeding with New Materials can be purchased from the following distributors:

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A comprehensive guide
for assessing market
potential…

New materials offer exciting potential for innovation and business success. But with more than 50,000 materials available already, how can you be sure that your development is viable?

Commercializing a new material can take 15 years and considerable financial investment. Assessing the risks involved and establishing the project’s viability is therefore of paramount importance.

This workbook outlines a strategy for increasing the knowledge-base on which investment decisions are taken and for guiding the research, development and commercialization required to launch a new material successfully.